Taking part in the Ay Up Me Duck Trail comes with a few added perks along the way.
As you explore the trail, make sure to use our app to get the most out of your visit. Pause a while, take a trail break, and enjoy a drink at one of the local cafés — some are offering special rewards when you use the app. You can also enter prize draws simply by taking part, making your trail experience even more rewarding.
By downloading the trail app and completing at least one town trail, participants can enter a prize draw, with a range of family-friendly prizes available. There are also spot prizes up for grabs for those sharing their duck discoveries on social media during the trail.
Offers and promotions are available at different points during the trail. Please check the dates listed below when planning your visit.
Below you’ll find full details of:
- Local offers and promotions, including where and when they’re available
- How to enter the prize draw using the trail app
- Spot prizes and how to take part
Prize draws and spot prizes
Prize draw – complete a trail using the app
Download the trail app and complete at least one town trail to opt in for a prize draw! With prizes generously donated by local attractions and businesses, there’s something for everyone — whether you’re visiting solo or with the whole family.
Prizes include:
-
Alfreton Leisure Centre
A racquet sport session for two people, plus a family swim voucher -
Denby Pottery
A one-hour Throw-a-Pot Experience with Denby’s Lead Potter, where the winner will create their own bowl -
Great British Car Journey
Admission for two adults and three children (ages 5–15) -
Midland Railway
Admission for two adults and three children (ages 5–15) -
Ritz Cinema
Four cinema tickets -
Treetops Activity Centre
Two free entry passes, each valid for one child and one adult
Spot prizes – share your photos
There are also spot prizes available during the trail.
Participants who share photos of their duck discoveries on social media, using the hashtags #QuackSnap and #AyUpMeDuck, may be selected to receive a small character rubber duck as a reward.
Spot prizes will be available throughout the trail, with themes reviewed periodically.
Rewards or promotion
Download the app to access the café and venue offers shown in each town below.
Alfreton
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Alfreton Market Café
Alfreton Indoor Market, 7 Institute Lane, Alfreton, DE55 7BQ
Offer: 5% off total bill
Dates: 14 February 2026 – 13 March 2026 -
MADE @ No 18
18 Church Street, Alfreton, DE55 7AH
Offer: One free hot drink when you purchase a main meal
Dates: 14 February 2026 – 13 March 2026 -
The Moot Bar
19–19a Church Street, Alfreton, DE55 7AH
Offer: One free children’s meal with any main meal purchased
Dates: 14 March 2026 – 3 April 2026 -
Creative Connections
1 Wycliffe Road, Alfreton, DE55 7HR
Offer: 10% off total bill
Dates: 14 March 2026 – 3 April 2026 -
Coffee n Cream
72–74 High Street, Alfreton, DE55 7BE
Offer: Free hot or cold drink with a meal
Dates: 4 April 2026 – 24 April 2026 -
Star Café
68 High Street, Alfreton, DE55 7BE
Offer: Free children’s meal with an adult meal or 10% off meals or free drink with a meal (to be confirmed)
Dates: 4 April 2026 – 24 April 2026 -
Naughty but Nice
3 Severn Square, Alfreton, DE55 7BQ
Offer: 20% off a child’s meal
Dates: 4 April 2026 – 24 April 2026
Belper
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Nourish at No44
44 King Street, Belper, DE56 1PL
Offer: 10% off total bill
Dates: 14 February 2026 – 25 April 2026 -
The Filling Station
23 Chapel Street, Belper, DE56 1AR
Offer: 10% off total bill
Dates: 14 February 2026 – 25 April 2026
Heanor
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Mustard
5 Ray Street, Heanor
Offer: 15% off total bill
Dates: Check directly with the premises owner -
Infinite Wellbeing Community Centre
Market Street, Heanor, DE75 7NR
Offer: 30% off any purchase
Dates: Check directly with the premises owner
Ripley
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Brown Bear
34a Oxford Street, Ripley, DE5 3AP
Offer: 10% off total bill
Dates: 14 February 2026 – 25 April 2026 -
The Tea Room
31 Oxford Street, Ripley, DE5 3AH
Offer: Free tea for two (one pot, two cups and biscuits), no purchase required
Dates: 14 February 2026 – 25 April 2026